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Indonesia’s Price Comparison Website Pricebook Receives Another Round of Funding from 3 Investors

March 17, 2015

Jakarta – Pricebook Co., Ltd.(Japan), which runs Pricebook(, Indonesia’s leading gadget price comparison portal, announces the completion of its second round of fund raising. The investors involved are Global Brain Corporation(Japan), IMJ Investment Partners Pte. Ltd.(Singapore), and Hiro Mashita, founder & director of m&s partners Pte. Ltd.(Singapore). The Indonesian presence is PT. Pricebook Digital Indonesia. The amount raised is not disclosed.

Purpose of this Fund Raising

Pricebook Co., Ltd. is a Japanese startup established in September 2013 to bring solution to life problems occuring in Southeast Asia between business operators and consumers. As its start, the gadget price comparison portal Pricebook was released to the Indonesian market in December 2013. “Being local” as the motto, the company has established local office and has been developing the service to suit the market, now catering hundreds of thousands of monthly visitors and more than ten thousand gadget retailers (including several hundred active offline shops).

With this funding, Pricebook will further accelerate its strategies to evolve into a marketing platform for both online & offline retailers based on Pricebook’s current price/product database. Pricebook will expand its team and speed up on partner acquisition, aiming for the No.1 online platform to resolve issues surrounding businesses and consumers in emerging markets. For a note, this is the 2nd round of funding following the investment from Incubate Fund (Honma Masahiko) in September 2013.

Summary of Pricebook, The “Real” Gadget Price Comparison Website

Currently with a team of 12 members, Pricebook focuses on Indonesia’s merchandises such as mobile phones, computers, and other electronics to aggregate product specs, reviews, and prices from online & offline shops to bring satisfactory shopping to everyone in the country.

In the developing Southeast Asian markets, with the introduction of new budget smartphones and the continuous income increase, shopping demand is definitely on the rise. On the other hand, the limited infrastracture in the countries is causing various troubles in e-commerce. So, not only does Pricebook offer price comparison, but also delivers solutions to both consumers and businesses with an aggressive approach to each side’s requests and their traditional purchasing/selling behaviors.

For the users, active reviews and forum threads serve as the community to find answers to their questions. For the merchants, Pricebook provides shop exposure and market data to support their online marketing. Pricebook as a marketing tool is taking off quick, with hundreds of offline gadget retailers in Jakarta logging into Pricebook admin screen to update their pricing information. Furthermore, Pricebook has been putting special effort to build up actual merchant communities as well as user communities, in order to enhance their online related sales. This is coming into effect in the form of special discount vouchers only for Pricebook, which often allows shoppers to save much more than they would by purchasing online normally. Pricebook is now becoming a major platform to connect online and offline commerce, and will keep on improving on the service including a new mobile app to make it the most beloved shopping search engine in the markets.

Other Announcements

PT. Pricebook Digital Indonesia is expanding! We are looking for passionate teammates of all kinds to drive this exciting business forward. Feel free to drop us a note and visit our new office.



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Director summary

Tomonori Tsuji – CEO of Pricebook ( After experience in Moscow and New York, graduates University of Tokyo, starts career as online marketing consultant in Japan. Later takes head of media development position in a Singapore startup. Spun out to establish Pricebook Co., Ltd. in September 2013. Resides in Jakarta since November 2013.

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